MIAMI, April 8 – With the 2016 NBA Playoffs scheduled to begin next weekend, the Miami HEAT announced the return of its immensely popular promotional campaign: White Hot: The 2016 HEAT Playoffs presented by Miccosukee Resort & Gaming. HEAT fans everywhere are encouraged to embrace their role throughout the post-season by wearing white to support the HEAT in all daily activities, particularly HEAT playoff game dates. HEAT fans can shop for the latest White Hot HEAT fashions at all The Miami HEAT Store locations.
The franchise also welcomes back Miccosukee Resort & Gaming as the presenting sponsor of White Hot: The 2016 HEAT Playoffs.