The Miami Heat have had a pretty obvious presence all over All-Star weekend thus far and they have also made their presence known in the individual events that they were participating in. Overall and in a general sense, it’s been a pretty successful weekend for members of the Miami Heat, the individual members that participated in said events, and the Miami Heat brand as a whole.
You also have to include the fact that they sported the league’s most popular jersey by far during their participation, which only can mean that they sold a few extra pieces of apparel last night as well.