It hasn’t stopped being a pretty marvelous thing to watch LeBron James flex his muscles, exercise his power and be the man in control.
He still is doing all of those things on the basketball court, still top-tier elite and great as ever, even at age 33.
Yet it somehow is even more impressive to watch as he continues to be in charge of his own career and future with a cunning that is almost Machiavellian — but not unscrupulous, just brilliant. He has spent half of his life in the unblinking public eye, famous as any athlete, loved and hated, but always shaping his business and his brand just the way he wants.