MIAMI -- The naming rights deal between FTX and Miami-Dade County was terminated Wednesday by a federal bankruptcy court, a move that allows the collapsed cryptocurrency exchange's brand to be stripped from the arena where the NBA's Miami Heat play.
The order means that before long -- and probably starting very soon -- all FTX signage and advertising at the arena will be removed. There was no immediate word from the Heat or the county on when the process will begin.
That will be a massive undertaking. There is FTX branding on the arena's roof, on the basketball court, over many of the entrances, on the polo shirts worn by security personnel and even on many of the electronic cards employees use to gain access to the facility.