Misfits Gaming Group (“MGG”) has expanded its current partnership with Florida based NBA teams the Miami Heat and the Orlando Magic. The unique collaboration enables both NBA teams to include all MGG properties in strategic partnership opportunities and provides MGG with access to a wide variety of non-endemic brands interested in the esports market.
The collaborative partnership brings all three Florida organizations together to develop further opportunities in the endemic and non-endemic space, providing brands with more access to teams and audiences and a higher degree of sponsorship options across the different teams and markets. The Miami Heat and the Orlando Magic have the rights to include MGG in partnership deals and both teams will assist in marketing, promotion, digital, and sponsorship sales on behalf of MGG.