BOSTON, MASSACHUSETTS - MAY 09: Jimmy Butler #22 of the Miami heat and Marcus Smart #36 of the Boston Celtics battle for the ball during the second half at TD Garden on May 09, 2021 in Boston, Massachusetts. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Maddie Malhotra/Getty Images)
It is well-known that the Miami Heat have built up a certain brand for themselves and the organization. It has been dubbed “Heat Culture” in recent years.