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Miami Heat: Shaquille O’Neal continues to be advertising gold

Dwyane Wade (L) and Shaquille O'Neal (R) of the Miami Heat celebrate after winning the NBA Finals against the Dallas Mavericks in Game 6 (JEFF HAYNES/AFP via Getty Images)

Former Miami Heat champion & NBA legend, Shaquille O’Neal, has transitioned nicely into the media world. He has also become the ‘King Midas’ of advertising.

The Miami Heat have always managed to be able to thrust themselves into the spotlight, when they have needed to.

As if they wanted that much attention, that was the case in 2010 immediately after LeBron James and The Decision.