The Miami Heat are a team, franchise, and organization built on culture. While some have tried to dismiss this notion and moniker as nothing more than a catchphrase or marketing ploy by the Miami Heat, it is much bigger than that.
What the culture is, is an environment and an essence that has been fostered by this particular franchise for a long time. The culture is what tells you to run that extra sprint, to take that extra 10 jumpers for practice, to dig deeper and to fight harder.
The culture in Miami is what has allowed them to take teams that shouldn’t be as good as they turned out to be and do special things with them.