With just three weeks left before the NBA returns to action, the Miami Heat have revealed the new “ViceVersa” City Edition uniform for the new season. The grand finale to the highly innovative VICE campaign looks ahead to the not-so-distant future for inspiration.
:format(webp):no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/22134684/ViceVersa_PlayerJerseyImages_Twitter_1920x1080_Nunn.jpg)
:format(webp):no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/22134683/ViceVersa_PlayerJerseyImages_Twitter_1920x1080_Bam.jpg)
There are retro elements that honor the Heat’s rich legacy, but there’s definitely a futuristic vibe to compliment all the vice-ness. It’s certainly a bold look and will take some getting used to, although my hunch is that they look better in person.