It’s official, the Miami HEAT and Miami-Dade County have jointly announced they have effectively terminated their naming partnership deal with FTX and as a result will play in Miami-Dade Arena for the time being.
Effective immediately, Miami-Dade County and the Miami HEAT have agreed that, until such time as there is a new naming rights partner, to refer to the arena as Miami-Dade Arena.
The removal of the facility’s existing signage and the changeover of branding elements will be ongoing in the coming weeks.
Back in early November, mounting legal issues chiefly involving their financial situation quickly led to the bankruptcy of FTX, the once industry-giant crypto exchange firm, and the Miami HEAT were quick to issue a statement seeking to distance themselves from a 19-year, $135 million deal partnership deal signed in March 2021 and indicating they were ready to move on as soon as legally possible.