MIAMI, November 4 – The Miami HEAT announced today an official partnership deal with Swiss Watchmaker Tissot, the Official Timekeeper of the NBA. The team deal will be the first of its kind, making timekeeping at the forefront of all games played at the AmericanAirlines Arena. The deal will include a large-scale integrated marketing program, including in-arena fan engagement, social and digital activation, and Tissot shot clocks in the Arena by the 2016-17 season.
Miami HEAT Executive Vice President and Chief Revenue Officer, John Vidalin, joined Tissot President François Thiébaud in New York to formally announce the new partnership deal and unveil the Tissot Quickster Miami HEAT Special Edition Watch.