Unique Agreement Calls for Marketing, Branding, Merchandising and Promotional Partnership Between the NBA Team and Esports Organization
MIAMI – Today, the Miami HEAT announced a strategic partnership with the esports franchise, Misfits, a premium organization with professional teams competing in the genre’s premier games. The partnership, with the HEAT acquiring a stake in Misfits, is unique as it calls for the HEAT to assist in all duties including marketing, branding, promotion, retail, digital and sponsorship activation on behalf of the franchise, and to cross-promote the HEAT and Misfits.
“The Miami HEAT pride ourselves on being innovative in all aspects of sports and business,” said HEAT Chief Executive Officer Nick Arison.