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Can the Heat play to their strengths instead of conforming to the rest of the NBA?

The Miami Heat versus L.A. Clippers' preview from SB Nation's Clippers' site made the following observation with a neutral perspective.

"It's hard to tell quite what the issue is, but when I saw this team play in person from the press box at Staples Center in January, they didn't look like a team with an identity."

Sometimes being too close to the team leads to flawed decisions. Seems like everyone is a Golden State Warriors wannabe, but nobody else has a Stephen Curry to build their team around.