It goes without saying that anytime a major international corporation wants to hang its name, its brand, its trademarks, its logos all over a sports venue that is going to host multiple high profile national events, the price for doing that is going to be high.
The Miami Dolphins on Tuesday got final approval from the NFL to give over naming rights to their stadium in Miami Gardens to Hard Rock International. And so the price for this stadium to become Hard Rock Stadium is high.
Think a quarter of a billion dollars.
That's what the deal is worth, give or take a couple of million dollars, over the life of the deal.