Miami Dolphins rookie quarterback Tua Tagovailoa has already become one of the NFL's most popular players. Tagovailoa was the third-highest selling player and the top-selling rookie of official NFL merchandise across the Fanatics network during the 2020 regular season.
Kansas City' Patrick Mahomes and Tampa Bay's Tom Brady finished first and second, respectively, for the second consecutive season.
But it's Tagovailoa's sudden arrival in the top three, ahead of quarterbacks Lamar Jackson (Baltimore Ravens) and Russell Wilson (Seattle Seahawks), who are Nos.