THE CORONAVIRUS PANDEMIC has devastated few industries more than the ticketing business, but fans stand to benefit the most when full crowds are allowed to return to stadiums and arenas.
After decades of increasing prices, skyrocketing fees and unforgiving refund and exchange policies, teams are reassessing prices, adding new types of ticket packages and speeding up the transition to mobile ticketing and a cashless experience at stadiums and ballparks. And the biggest online marketplaces are updating their refund and exchange policies while saying they won't pass on their pandemic woes to fans through increased fees.
"A lot of people are trying to figure out how to turn the machine back on," one veteran broker, Matt Dewire of Valhalla Tickets in Ohio, told ESPN.