Dolphins first team to integrate social media and e-commerce

The Miami Dolphins have been catching a lot of flack the past couple of years because of mediocre play on the field. But one area the Dolphins seem to be leading in is “thinking outside the box.” Now the Dolphins have become the first sports team to utilize a new Twitter feature called ‘Collection’.Basically, ‘Collection’ allows the user to create a custom timeline of tweets the user selects. But the Dolphins used it in a different way. The team released a series of tweets to unveil their throwback jerseys for the December 14th game against the New York Giants. The tweets are linked to the Twitter page that allows the user to stay on Twitter while browsing Miami Dolphins’ products. Covering the story for Forbes, @AnthonyDiMoro explains,

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