The Philadelphia Eagles are the new poster child of hope for losing NFL teams.
The losers can look to the Eagles playing in Super Bowl 52 on Sunday and try to convince the media, their fans, and even themselves, that any team can go from worst to first in one year. It can happen because, well, look at the Eagles.
They did it.
Why not us?
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And this marketing of optimism and expectancy is as old as snake oil salesmen.