The University of Memphis' athletic department is getting creative after the hiring of Penny Hardaway as its men's basketball head coach.
According to Mark Giannotto of USA Today, season ticket prices will be one penny more after the school brought Penny aboard. Fans will have to pay $100.01 and will have the opportunity to buy season tickets on a first-come, first-served basis.
Giannotto noted university president M. David Rudd said the program lost $4.7 million in revenue during the last year due in part to a decrease in season ticket sales, but Hardaway's arrival is expected to bolster those totals.