Bridget Perine Hired as Student-Athlete Branding & Image Coordinator

University of Memphis/Trey Clark

MEMPHIS, Tenn. – Memphis Athletics has hired Bridget Perine as its first-ever Student-Athlete Branding & Image Coordinator, the athletic department announced Wednesday.

The unique and innovative position will be the primary resource for Memphis student-athletes in the new Name, Image and Likeness (NIL) era. Perine will lead MaximUM, Memphis's NIL program, through conceptualizing and coordinating programming and resources in line with NCAA, state and federal legislation, and she will work proactively to assist all Tiger programs and external stakeholders with best practices for NIL maximization.

Perine will work alongside the Tigers' Integrated Communications…