Though unconventional regulation basketball, the BIG3 league has found immediate success upon their launch in 2017. Nearing completion of Season Two, the league continues to build momentum and popularity.
With Ice Cube leading the way, BIG3’s roots are within entertainment. It provides just that — entertainment. It is an exciting brand of basketball and it gets off the path of your typical five-on-five, go-through-the-motions full-length basketball game. The three-on-three aspect is new to the professional level. Thus far, basketball fans in America have loved it.
Not only does the playing format draw attention from basketball faithfuls, but it is the players involved in the league.