The state of the franchise is not good. What can they do to remove themselves from no man's land?
In a league with two franchises in Los Angeles, two in New York and one in Miami, it can be hard for small-market teams to make it in today's NBA. Even in a salary-capped league, most free agents would just rather live in an attractive place. It's not difficult to understand that mindset.
Teams have made it work, though. Along with others, the San Antonio Spurs and Memphis Grizzlies have sustained success for many years in markets outside the top 10.