The FOX Sports regional network SportSouth will operate under a new name, FOX Sports Southeast, effective Monday, Oct. 5, announced today by Jeff Genthner, senior vice president and general manager.
“FOX Sports is a universally recognized brand with clearly defined attributes of a dynamic attitude and excellence in sports production,” said Genthner. “Changing SportSouth to FOX Sports Southeast better aligns our regional sports network with the FOX Sports brand, and ensures that all of the regional networks serving the Southeast – FOX Sports South, FOX Sports Carolinas, FOX Sports Tennessee and now FOX Sports Southeast – share in that dynamic brand strength and recognition.