Before an audience of around 500 student-athletes, Maryland Athletic Director Damon Evans promised last month to help them achieve something they never had before: the right to cash in on their likeness.
“I want you guys to hear it from me that I will be one of the proponents to get the right legislation in place that will allow you to utilize your name, image, and likeness as we go forward,” he said during the opening comments of the “Maryland Cares” event on Nov. 11.
His statement came almost two weeks after the NCAA’s top governing board voted unanimously to permit student-athletes to benefit from the use of their name, image and likeness “in a manner consistent with the collegiate model.