B.o.B. Is Performing At Marquette Madness Because It’s 2011

Per the Marquette Men’s Basketball Twitter page, there will be a concert during Marquette Madness. That concert will be performed by B.o.B., the rapper commonly mistaken for the Outkast song that also happens to be a way superior Atlanta rap influence than his 10 years of artistry combined.

Look.

It’s great that the school is trying new things to ramp up the night. Sure nothing will ever beat John Calipari’s speech at his inaugural Big Blue Madness that makes me want to chug a barrel of gasoline and punch the Arc de Triomphe until my knuckles bleed, but I applaud the effort. It’s just....why B.o.B.? I get that the school isn’t going to send a golden calf to reunite One Direction, but if…