WSL rebrand is a shoddy attempt to Americanise our game and chase the Taylor Swift generation. Focus on the real problems in the women's game or there won't be a future left to play for, writes TARA ANSON-WALSH

On Monday, it was announced that the first and second tiers of women’s football – the WSL and the Championship – would now be united under an ‘umbrella’. The WSL would keep its name, while the Championship would become ‘WSL2’.

In the same announcement, Women’s Super League Football – formerly WPLL, formerly NewCo (there’s a theme here!) – would be the name of the company taking charge of this new venture.

As if this wasn’t enough fun for one day, a new logo also appeared, which looked like Julius Caesar’s crown – its near-elegance severely undermined by the strange font used to inscribe ‘WSL’ and ‘WSL2’ over it.