It is, of course, the title of one of the Stone Roses’ most classic songs; the tune that’s played as the Reds head out onto the field.
When United won the Treble in 1999, the cover of respected fanzine United We Stand featured an image of Ole Gunnar Solskjaer lifting the trophy alongside the words. It crops up endlessly.
So you’ll have to forgive me for dragging it in front of your eyes yet again. But no other line seems appropriate when I think about the subject of this piece: Saturday’s game against Leeds.
It’s our 2021/22 Premier League opener; the beginning of a season that holds so much promise.