Honest is a fine thing. For Ruben Amorim, it might be all he has. But is it the best policy? Does it help? Has he heard of Gerald Ratner?
I was mulling that over earlier in the week, after Manchester United's manager once again put candour before discretion in assessment of his side. The West Ham defeat had hurt him and 'embarrassed' was the word he used, but he had more to get off his chest.
So he went for it: 'Something is wrong with the way we are playing football.