Mike Sansoni has joined as director of data, following 11 years with the Mercedes-AMG Petronas Formula One team, where he was most recently senior performance engineer and contributed to eight world championship-winning seasons.
Reporting to Omar Berrada, chief executive, Sansoni will be responsible for transforming the club’s capabilities in data and artificial intelligence, drawing on his experience in machine learning and advanced modelling in Formula One.
He has been tasked with establishing Manchester United as a data-led organisation, embedding predictive and AI-driven decision-making across football and the wider club.
To support these objectives, further recruitment is planned into a number of data, software and platform engineering roles in the coming months, as Sansoni builds out his team.