The campaign is focused on providing urgent humanitarian relief to children in crises such as wars and natural disasters, through UNICEF’s Children’s Emergency Fund.
Manchester United has committed to a donation of £50,000 for the fund and pledged the net proceeds of the Manchester United Foundation Matchday Lottery at tonight’s Premier League home game against Brentford.
The campaign will be promoted to fans inside Old Trafford and around the world through pitch-side branding and via the club’s global media channels.
Fans will be urged to join the club in supporting UNICEF’s crisis response efforts around the world, recognising that it is always children who are the most vulnerable when conflicts and disasters occur.