Manchester United have been left stunned by the Erik ten Hag effect – with non-renewals of season tickets at their lowest levels for years.
Insiders say that fans have rushed to renew on the back of the appointment of the Dutchman, leaving many on waiting lists disappointed.
Indeed, Old Trafford ticket office staff had to spend all day on Tuesday calling those who had shelled out thousands for posh seats and hospitality only to tell them that the packages they had paid deposits for were no longer available.
Prospective new punters were told that the club had oversubscribed, having overestimated the number of existing customers they thought would not renew their deals following a thoroughly depressing season which saw the underperforming powerhouse finish sixth, with a goal difference of zero.