This has to be one of the most exciting projects in the world today.
It starts with the most famous football club in the world, with a billion followers globally.
So it starts with the fans and it starts with the idea of making something which is so intense, it brings you close to the pitch.
Acoustically, it cultivates the roar as you move away from the stadium.
'One of the most exciting projects in the world' Video
'One of the most exciting projects in the world'
It's not a fortress surrounded by a sea of cars.