The partnership will see Manchester United content, including selected first-team matches, highlights and localised original productions, available to around 700 million consumers across Alibaba’s platforms.
There will also be a first-of-its-kind, dedicated Manchester United channel on Alibaba’s video-streaming platform, Youku.
The new Manchester United Youku channel will feature Academy, women’s and first-team tour games, plus first-team matches shown on-demand and global and China-specific content. Manchester United has already broadcast three games from our pre-season tour on the Youku homepage.
The partnership will also involve collaborating to create a future Manchester United flagship store, on Tmall, Alibaba’s B2C Marketplace, which will become the official online marketplace store selling Manchester United merchandise to Chinese fans.