It is precisely six months since Manchester United snapped up Paul Pogba for a record fee, but even the world's most expensive player knows of the need to stay relevant in an age of rolling news.
The 23-year-old Frenchman kept his 14.4 million Instagram followers up to date in his latest lavish attire with a picture of him reading the front page of the Evening Standard earlier this week. And they say footballers don't read the papers.
Pogba wore a distressed Dsquared2 blue baseball cap with matching Bape bomber jacket and ripped jeans ahead of an important date with Canadian rapper Drake at the O2 Arena.