When Manchester United signed Angel Di Maria from Real Madrid for a then-British record transfer fee of £59.7 million in August 2014, research done by the club found that Google activity relating to the Argentine shot up by 1,111% on the day of his transfer compared to when he completed his move from Benfica to the Bernabeu four years earlier.
The same data also showed that searches for Radamel Falcao, on the day he sealed a loan move to United from Monaco, increased by 909% in comparison to interest in his transfer from Atletico Madrid to the Ligue 1 side 12 months prior.