Manchester City got Erling Haaland and Liverpool got Darwin Nunez.
Manchester United, having lost at home to Brighton for the first time in their history, are now having a second swing at recruiting 33-year-old Marko Arnautovic. He could partner Cristiano Ronaldo in a front two with a combined age of 70.
Still, there's plenty of room for optimism at Manchester United. That's the problem. Call it the Ed Woodward effect. Nobody sees the worst happening.
They think being Manchester United is all it needs. That they will always be the market leaders because all they know is the market.