Manchester United club badge adds £50 to cost of 'official outdoor apparel' jacket in proof of Red Devils' commercial power

Daily Mail | September 5, 2016

If you wondered why dozens of companies are paying Manchester United to become official partners here could be your answer.

In January, Columbia Sportswear became the club’s first ‘Official Outdoor Apparel Partner’ following the likes of Abengoa (Official Sustainable Technology Partner), Nissin (Official Global Noodle Partner) and HCL (Official Digital Transformation Partner).

The deal, which was signed for an undisclosed fee, allows the American manufacturer to plant the United badge on their products, which is exactly what they appear to have done here.

Columbia's Men's HeatZone 1000 TurboDown jacket costs u00a3350

But with the addition of the Manchester United badge, it costs u00a350 more

Columbia's HeatZone 1000 TurboDown jacket costs £50 more with the United badge added

There was much fanfare when adidas launched their first United kit after their u00a3750m deal — There was much fanfare when adidas launched their first United kit after their £750m deal

United announced a partnership with TAG Heuer during the club's pre-season tour of China

The Men’s Heatzone 1000 TurboDown jacket, without the United badge retails on the Columbia website for £350.