Lionel Messi has generated a new record at Paris Saint-Germain despite his struggles on the pitch, with his superstar reputation pushing shirt sales through the roof.
It has been revealed that his club shifted over one million jerseys for the first time last season, with Messi's No 30 shirt making up over 60 per cent of the figure.
That is a first for any player in the sport, underlining his continued pull in the shops.
His feat also means that his kit sales have surpassed those of Cristiano Ronaldo, who returned to Manchester United for a second spell last summer.