Joe Cole has blasted UEFA's decision to stage the Europa Conference League final at the Fortuna Arena in Prague.
The Hammers take on Serie A side Fiorentina on Wednesday night in the club's first European final since 1976's Cup Winner's Cup defeat to Anderlecht.
And the BT Sport pundit, who played 182 times for the club across two spells, revealed he has never experienced so many requests from eager fans clamouring to get a hold of tickets for the big day, with the stadium holding just 19,370.
'I think [Prague] is going to be like East London,' Cole told Mail Sport.