When David Beckham joined the LA Galaxy in 2007, he became the face of a fledgling league in just its 12th season.
It wasn't long before he transformed MLS entirely, and history could repeat itself if reports linking Lionel Messi to the league come to fruition.
French publication L'Equipe has said that Messi is considering whether to stay with Paris Saint-Germain beyond the current season - which is when his contract expires - and that Inter Miami are leading the chase to sign him.
If the seven-time Ballon d'Or winner does decide to play stateside, his impact will surely surpass Beckham's with the LA Galaxy - with the Argentine taking the sport into a completely different stratosphere in the US.