Ethan Hamilton is reflecting on another season in the professional game and his second year at Lincoln City.
The former Man United youngster, now 26, joined the club in 2023 and has racked up 74 appearances for the Imps.
Playing at the LNER Stadium is an enlightening experience for any footballer given Lincoln are a side who do things differently.
Not only do they have a Director of Innovation and Growth, but they have leant into AI to analyse set pieces and improve player performance, while they are exploring ways to incentivise fans to reduce their carbon footprint when travelling to matches.