The exciting forward completed his move from Wolves on Thursday and, while appreciating the glare that goes with the territory at Old Trafford burns brightly, it is not a situation he is unaccustomed to.
Armed with the experience of also playing in Switzerland, Germany and Spain, plus performing to a high level in the Premier League, he has pointed to the fact he plays for soccer-crazy Brazil, one of the biggest footballing nations in the world, as an indicator of how he deals with the attention and huge demands.
During our exclusive interview with former Reds striker Danny Webber, Cunha was asked whether he welcomed the massive worldwide pressure that comes with representing the Reds.