In a world of waffle, soft touch platitudes and lazy cliche, Roy Keane's punditry still cuts through like a scythe.
The former Manchester United captain delivers his verdicts in the television studio in the same no-nonsense manner he delivered his tackles on the pitch.
Rarely does Keane waste a word, pull a punch or fail to set the agenda, whether it's comparing Erling Haaland's all-round game to a League Two player or savaging the 'small club' mentality at United.
Sometimes the Irishman does come across a little too grumpy, sometimes he'll make a comment for the sake of being controversial like a 'Shock Jock', but people value what he has to say.