This renewed collaboration underscores Apollo Tyres’ commitment to excellence, innovation and shared values with United. Over the years, the partnership has enabled both organisations to connect with millions of passionate fans worldwide, driving engaging campaigns and delivering exceptional value, both on and off the pitch.
Since the inception of the partnership 12 years ago, Apollo Tyres has seen a significant boost in brand equity, strengthened by the global visibility and emotional connection associated with Manchester United’s loyal fan base. The association has elevated Apollo Tyres’ reputation, increased consumer trust, and enhanced its positioning as a leading tyre manufacturer.