United has a fanbase unlike any other club and our Fan Engagement Plan for 2025/26, published in accordance with the Premier League’s Fan Engagement Standard, details our ongoing commitment to strengthening the connection between club and fans and deepening our engagement with supporters, locally and globally.
It is our third annual plan and we are proud to share it with you today.
Centred around a key mission statement, the plan is an evolution from previous seasons and sets out core objectives for the upcoming campaign, building on achievements from 2024/25 and evaluating key successes and learnings.