When there’s a threat of reputational damage in sport, you can generally expect ‘commercial partners’ to be first out the door.
Chelsea lost their shirt sponsor, Three, when Roman Abramovich was sanctioned. Coca-Cola axed after some marital infidelity. A string of Marcus Rashford’s partners, Levi’s, and Beats, have dropped him amid his descent into personal chaos. No one wants the bad optics and fundamental embarrassment.