Sometimes there are footballers who transcend the sport, albeit very few. A couple in each generation maybe and, as the curtain comes down on Cristiano Ronaldo and Lionel Messi's era of dominance, the shift to others has already begun.
As Manchester City supporters battled their way through terminal four at the Adolfo Suarez Madrid-Barajas Airport last month, they were greeted by their No 9.
Arms crossed, staring right down the lens, Erling Haaland wore a fancy Breitling watch in a prime advertising spot just beyond passport control. The picture was impossible to miss.