Rugby World Cup saw a record FIVE MILLION pints of beer drunk with over 1.17m people at grounds and fan zones in France... how Asahi Europe and International became a successful sponsor (and their links to F1's Aston Martin and the City Football Group!)

We're three weeks removed from the Rugby World Cup having concluded but the impact of its success is still reverberating like a thunderous tackle.

On the pitch, South Africa reigned supreme once again for a second-successive tournament after a tense 12-11 victory over rivals New Zealand.

Off the pitch, there was a change in commercial partners as Asahi Europe & International (AEI) became this year's official beer partner for the global showpiece.

Tasked with forging and growing the AEI brand within the tournament was Grant McKenzie, Chief Marketing Officer. McKenzie has been working in the beer industry since 2005 and is currently responsible for marketing AEI's five global brands which include Asahi Super Dry and Peroni.