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Rise of the global fan: Just ONE PER CENT of Manchester City's supporters actually live in the UK as the biggest Premier League clubs use social media, content in 14 languages and even the metaverse to reach out to fans around the world

Arguments over 'plastic fans' have raged for years in English football, but the condition may be more extensive than we ever thought.

Purists saw a problem way back in the 1970s, when the success of Leeds United led to the Yorkshire club's plain white shirts – and iconic yellow away tops - popping up all over, even in Lancashire.

But with an explosion of football on TV following the introduction of the Premier League in 1992, 'plastics' – people who support a team they have no obvious affinity with – have become a phenomenon.