Treble-chasing Manchester City have surpassed Real Madrid as football's most valuable brand.
City, who can add the Champions League to their Premier League title and FA Cup win if they beat Inter Milan this Saturday, have seen their brand value soar 15 per cent this year to £1.29billion.
That saw them overtake reigning European champions Real Madrid, whose brand value dropped three per cent to £1.26bn, according to an analysis by Brand Finance.
City's on-field success, especially this season as they chase an historic triple trophy haul, plus the continued expansion of the Etihad Stadium, has boosted their international exposure and prestige, leading to greater sponsorship and commercial appeal.